Live, Now simplified. The right way to do live OTT

by dcafé

Saturday 01 Feb 2020

Blog

Creating your own OTT video service to improve predictability, control, and revenue.,

Connecting with viewers used to be simple – you just put your content on broadcast TV. With the development of over-the-top (OTT) technology, this is no longer the case. Viewers are leaving traditional broadcast sources for the choice and control that OTT provides.

The most obvious choice to launch a new video service is YouTube. Three-quarters of U.S. internet users watch video on the site and two-thirds of those watch at least some of their YouTube videos on a television screen.

Many content owners and creators get their start on free video distribution platforms like YouTube. They are easy to set up and provide a steady stream of viewer traffic— these websites are a no-brainer for content creators trying to build their brand and audience. Yet, once they have established a sizable audience and content library of their own, do content owners put their business at risk by continuing to be dependent on another company’s platform?

We live in an age of digital sharecropping and many content owners are growing their video businesses on someone else’s land. You do all the hard work of creating premium content and the platform that hosts your content reaps the benefits, keeps half of your profits, and controls your audience.

content and the platform that hosts your content reaps the benefits, keeps half of your profits, and controls your audience.

The YouTube Ad environment

Creating your own OTT video service to improve predictability, control, and revenue., Connecting with viewers used to be simple – you just put your content on broadcast TV. With the development of over-the-top (OTT) technology, this is no longer the case. Viewers are leaving traditional broadcast sources for the choice and control that OTT provides.

The most obvious choice to launch a new video service is YouTube. Three-quarters of U.S. internet users watch video on the site and two-thirds of those watch at least some of their YouTube videos on a television screen.

Creating your own OTT video service to improve predictability, control, and revenue., Connecting with viewers used to be simple – you just put your content on broadcast TV. With the development of over-the-top (OTT) technology, this is no longer the case. Viewers are leaving traditional broadcast sources for the choice and control that OTT provides.

The most obvious choice to launch a new video service is YouTube. Three-quarters of U.S. internet users watch video on the site and two-thirds of those watch at least some of their YouTube videos on a television screen

Do you still believe this free platform is the best bet to run and monetize your work?
  • 1) YouTube Dilutes your Brand Identity
  • 2) You can only Monetize through Ads
  • 3) You are sharing your Content Rights with YouTube

It is critical for content owners to be independent and distribute their content across multiple channels, including platforms that they own and operate, for several reasons.