April 20, 2023

Driving Growth and Scalability in the Streaming Industry: Choosing the Right Technology Partner


The streaming industry is continuously evolving, with new trends emerging to offer more engaging and personalized experiences to viewers. As the competition increases, having the right technology partner becomes crucial to building a reliable & scalable streaming platform that provides the best possible user experience. In this blog, we will discuss recent trends in the streaming industry and the importance of choosing the right tech partner to adapt and grow.

Trends Shaping the Streaming Industry

The streaming industry is a dynamic and ever-changing landscape, with new innovations and advancements emerging to offer viewers more immersive experiences.

One of the most significant trends is the increasing investment in original content, as streaming platforms strive to attract and retain audiences by creating their own unique shows and movies. In addition to this, the growing popularity of virtual reality experiences offers viewers a more immersive and engaging way to enjoy their favourite content. Other trends that are shaping the industry include the experimentation with ad-supported content, localization efforts, and the use of interactive advertising such as shoppable videos.

While all these trends are shaping the streaming industry, it is crucial to choose a right tech partner to adapt and grow in this competitive market.

Choosing a Right Tech Partner for Growth

Choosing the right technology partner is crucial to ensure that you have a reliable, scalable, and secure streaming platform that provides the best user experiences for your audience. Cost-effectiveness, scalability, outcome-based, ease of use, and an end-to-end solution are important factors to consider when making the right tech partner choice.

Our CEO’s Thoughts

Our CEO, Vineet Dhawan, notes, 'The streaming market is exploding, thanks to the ever-increasing demand for engaging and diverse content. Established players are continuously expanding their genres, while new players are entering the market with niche content. However, building and scaling a successful streaming platform requires technical expertise, which can be overwhelming for many.

To simplify these technical complexities, DCT's media product, dcafé, offers solutions that reduces go-to-market time by 2 months across 9+ screens, while providing hybrid monetization models to maximize revenue.

Our offerings extend to content ingestion, management, analytics, revenue generation, and reducing video latency, making us an ideal partner for businesses looking to succeed in the streaming industry."

Our success in this space speaks for itself. Check out how we partnered with Mid Atlantic Sports Network (MASN) to unlock their full potential with our customized streaming solutions.